A project done at Íslenska ad agency for Lyfja pharmacy in 2016.

As the pharmacy was turning 20 years old, they wanted a mini campaign for their birthday year. They wanted to give 20 percent discount of selected products throughout the year.

The brief was to show their wide variety of products they sell in stores. The solution was to form their logo out of products and photograph it.

Photographer: Axel Sigurðarson